July 24-26 2020

Solberg Airport - Readington, NJ 973 882 5464

Countdown to Festival Fun

 

Until the 2020
 Quick Chek New Jersey
Festival of Ballooning!

 

 

Solstice Sunglasses

Breaking News

BALLOON FESTIVAL PAYS DIVIDENDS FOR PNC BANK

03/02/2015 9:20 AM -
SPONSORSHIP LAUNCHES COMMUNITY EVENTS ACROSS THE STATE
 
READINGTON, NJ --- The QuickChek New Jersey Festival of Ballooning and PNC Bank will once again bring the magic of ballooning to children and families alike, presenting pre-Festival events throughout the state this spring in addition to July’s annual event, the largest summertime hot air balloon and music festival in North America.
 
The 33rd annual QuickChek New Jersey Festival of Ballooning in Association with PNC Bank takes off July 24-25-26, 2015 from Solberg Airport in Readington, NJ. Named one of the Top 100 Events in North America, the Festival attracts upwards of 165,000 people and worldwide media coverage.  
 
“Our partnership with PNC, which is now in its 13th year, enables us to produce wonderful outreach programs as well as add exciting new elements each year,” said Festival Executive Producer Howard Freeman. “We’ve created promotions and events throughout the years and they are all still going strong. PNC is a great example of how a company maximizes its sponsorship of the Festival to consistently deliver their message.”
 
“Just as every year follows a seasonal pattern, so does our sponsorship of the QuickChek New Jersey Festival of Ballooning,” said Joseph Whall, PNC Senior Vice President & Director of Client and Community Relations. “A series of related events we sponsor beginning in March leads up to the final weekend in July. The entries in our school essay contest, the pre-school children who learn about the science of hot air ballooning, a tethered inflation of the PNC Bank American Flag balloon; we are delighted to repeat these year-after-year to a new audience in communities throughout the state.”
 
PNC Bank and the Festival provide up-close-and-personal experiences throughout the year. The PNC Bank American Patriot Essay Contest begins in March and concludes with the winner taking a hot air balloon ride at his or her school in June. The PNC Bank Grow Up Great school readiness program enables pre-school children to explore a cold-inflated balloon in May and June. The nation’s Independence Day celebrations are launched in July with the “PNC Salutes America” special shaped hot air balloon, the largest free-flying American flag in the world. 
 
At the Festival, PNC Bank presents one of the main concert headliners, provides attendees with convenient access to ATMs, and offers children’s activities in the PNC Bank Mobile Learning Center. 
 
Freeman notes that the Festival offers marketers the opportunity to rise above the clutter in the heavily saturated New York-Philadelphia media market to reach the Festival’s highly desirable family audience through innovative marketing programs and signage on 75-foot-tall balloons as they fly during six scheduled mass ascensions.
 
The Festival creates tailor-made programs to showcase new consumer products and services. A perfect example of this is title sponsor QuickChek building a 2,700 square-foot store complete with its newest menu items on site and demonstrating its award-winning customer service with a huge family hospitality tent. Additional partnerships include the Blue Sky VIP Club, which provides priority viewing along the Balloon Launch Field; the Running with the Balloons 5K race; and the Festival’s family-oriented Kids Club. 
 
For additional information please visit www.balloonfestival.com.
 
MEDIA CONTACT:  
Russ Mensch
Mensch & Company, Inc.
Public Relations & Event Marketing
phone: 201-797-2448
email: russ@menschpr.com     


Search Archive »





Browse by Month »

August 2019
July 2019
June 2019
May 2019
March 2019
February 2019
January 2019
December 2018
October 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
July 2016
June 2016
May 2016
April 2016
February 2016
January 2016
July 2015
June 2015
May 2015
April 2015
March 2015
July 2014
May 2014
April 2014
March 2014
February 2014
July 2013
April 2013
February 2013
January 2013
August 2012
July 2012
June 2012
May 2012
March 2012
February 2012
October 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
December 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
July 2005
June 2005
May 2005
March 2005
February 2005
December 2004