JULY 29-31, 2022

Solberg Airport - Readington, NJ 800-HOT-AIR-9

Countdown to Festival Fun


Until the 2020
 Quick Chek New Jersey
Festival of Ballooning!



Breaking News

State Farm, Cingular Wireless & Air Jamaica Vacations Sign on as Sponsors of 2006 Quick Chek New Jersey Festival of Ballooning

READINGTON, NJ --- Looking to soar above the competition, State Farm Insurance Companies, Cingular Wireless, and Air Jamaica Vacations have become the latest companies to become corporate sponsors of the 2006 Quick Chek New Jersey Festival of Ballooning, the largest summertime hot air balloon festival in North America.

State Farm, Cingular, and Air Jamaica Vacations join returning sponsors Anheuser-Bush/Bud Light and Marriott Hotels as Marketing Partners of the Festival, the largest family entertainment event in the state of New Jersey.  Cingular, the largest wireless company in the United States, was a participating sponsor last year and found the experience so rewarding they increased their sponsorship involvement for this year.  The sponsorships are valued in the mid five figures.  The 24th annual Quick Chek New Jersey Festival of Ballooning in association with PNC Bank takes off July 28-30, 2006 from Solberg Airport in Readington, New Jersey.

"Our balloon festival offers companies distinctive promotional opportunities," said Howard Freeman, Executive Producer of The Festival Group, which has staged the event since 1993.  "Whether it's for brand exposure or targeted sales promotions, our sponsorships provide unique partnerships for companies to achieve their goals.  We're thrilled to have State Farm, Cingular and Air Jamaica Vacations join our festival family."

The three-day, jam-packed Festival provides sponsors with a young, upscale family demographic, attracting 175,000 people to scenic Hunterdon County, just 50 miles from New York City and 60 miles from Philadelphia.  The Festival features up to 125 hot air balloons and offers morning-through-night family entertainment, including fireworks, live musical performances, kiddie rides, and hundreds of arts and crafts booths and food vendors.

State Farm, Cingular and Air Jamaica Vacations will benefit from the Festival's extensive marketing and advertising campaign, which generates millions of positive marketing impressions including signage in all 108 Quick Chek food stores throughout New Jersey.  They will also have an on-site presence during the Festival weekend to further their brand awareness through value-added merchandising, hospitality, entertainment and sales opportunities.

State Farm will be the presenting sponsor of The Charlie Daniels Band concert Saturday night, July 29, and will continue to promote its return to offering auto, life and fire insurance products in New Jersey.  The company's banner will be widely seen as it will be affixed to a 75-foot-tall hot air balloon.

"At State Farm, we make it our promise to be a good neighbor through quality service, relationships and having a presence in the community," said Jennifer Holland, Zone Marketing Analyst for State Farm.  "Our partnership with the Quick Chek New Jersey Festival of Ballooning provides us with a great opportunity to continue that involvement."

As the Festival's official cellular wireless provider, Cingular will utilize this opportunity to activate new customers as well as retain existing users.  Cingular, which has its own corporate balloon, will also be the title sponsor of the Festival's 100 acres of on-site parking.

“Cingular is so pleased to be a sponsor for the second year in a row of the Balloon Festival,” said Tom DeVito, Cingular Wireless’ vice president and general manager, New York/New Jersey. “This is the perfect event for anyone interested in hot-air ballooning and the country fair atmosphere is a great way to spend a summer day with family and friends.”

The Air Jamaica Vacations Blue Sky Club will offer VIP services including premium seating for balloon ascensions, balloon glows and concerts, exclusive parking arrangements, executive restrooms and upscale food and beverages.  This first year sponsor will also host a "Caribbean Corner" under a 60 x 30 tent featuring island themed festivities including music, tastes and cultural experiences.  Air Jamaica Vacations will showcase their various partner properties at the "Caribbean Corner," while also giving festival-goers a chance to enter in a sweepstakes and win a vacation to one of their featured destinations.

"Air Jamaica Vacations is very excited to be part of this sponsorship opportunity," said Javier Morales, Director of Marketing for Air Jamaica Vacations.  "The festival is a perfect venue where we can display our wide-range of vacation offerings to the large audience that will be in attendance.  People will get to witness first-hand the Air Jamaica Vacations VIP service and hospitality."

Quick Chek marks its 14th year as title sponsor, the seventh-longest running title sponsorship of a major event in the United States, while PNC Bank enters its fifth year with the Festival.

The Quick Chek New Jersey Festival of Ballooning features mass hot air balloon ascensions of up to 125 balloons at 6:30 a.m. and 6:30 p.m., wind and weather permitting.  Additional highlights include the Marriott Hotels Fireworks Extravaganza on Friday night; and the New Jersey Office of Travel & Tourism Balloon Glow, which will light up the Festival grounds Saturday night.

For further information regarding ticket availability and hours, please visit www.balloonfestival.com.

Search Archive »

Browse by Month »

July 2021
June 2021
April 2021
January 2021
December 2020
August 2020
June 2020
May 2020
March 2020
February 2020
October 2019
August 2019
July 2019
June 2019
May 2019
March 2019
February 2019
January 2019
December 2018
October 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
July 2016
June 2016
May 2016
April 2016
February 2016
January 2016
July 2015
June 2015
May 2015
April 2015
March 2015
July 2014
May 2014
April 2014
March 2014
February 2014
July 2013
April 2013
February 2013
January 2013
August 2012
July 2012
June 2012
May 2012
March 2012
February 2012
October 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
December 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
July 2005
June 2005
May 2005
March 2005
February 2005
December 2004