JULY 29-31, 2022

Solberg Airport - Readington, NJ 800-HOT-AIR-9

Countdown to Festival Fun


Until the 2020
 Quick Chek New Jersey
Festival of Ballooning!



Breaking News


Sponsorship, Longest Running in the U.S.A., Drives Store Traffic and Savings for Consumers
READINGTON, NJ --- For the 23rd consecutive year, QuickChek is returning as title sponsor of the annual New Jersey Festival of Ballooning, the largest summertime hot air balloon and music festival in North America. 
The Whitehouse Station, NJ convenience store chain’s sponsorship is the longest-running sponsorship of any festival in the United States according to sponsorship analysis firm IEG.
This year’s QuickChek New Jersey Festival of Ballooning, an international attraction featuring twice a day mass ascensions of 100 balloons from around the world with a major headlining concert series, launches July 24-25-26, 2015 at Solberg Airport in Readington. Attracting upwards of 165,000 people, it has been named one of the Top 100 Events in North America six times.
A market leader in food service with an exceptional fresh coffee and fresh food program that has been voted the best in America in a national survey, QuickChek has maximized its involvement with the Festival over the years to build its brand, introduce new menu items and showcase their award-winning customer service to a large audience.
The company has extended its sponsorship of this three day event into a nine month long partnership. Marketing programs and in-store branded promotions with its vendors drive added foot traffic into company stores, which serve as the Festival’s exclusive retail ticket outlet, and create savings opportunities for consumers on food, beverages and Festival tickets, in the months leading up to the Festival. 
“The balloon festival is our number one branding event,” said QuickChek CEO Dean Durling, whose company operates 140 locations throughout New Jersey and New York. “It has proven to be a great way to introduce consumers to our brand, either on site or in the months leading up to the festival in July. As the neighborhood shopping destination close to where our customers live and work, we enjoy partnering with our vendors to provide consumers with attractive offers in our stores, from exciting dining options to significant savings on festival tickets.” 
QuickChek’s huge 2,700-square-foot, air conditioned replica store is a favorite stop at the Festival, where attendees can enjoy custom made oven-toasted subs, premium salads and wraps, breakfast sandwiches, hot and iced coffees, and frozen drinks. The company’s enormous hospitality tent provides families with the opportunity to relax together in between balloon ascensions and headlining concerts. 
The Festival also provides QuickChek and The Festival Group, both of which have been named among the most generous companies in New Jersey, opportunities to be further involved in their home state.  
“This has been a true partnership from day one,” said Festival Executive Producer Howard Freeman. “We share the same goals, the same sense of family, of doing well by doing good. We’re proud to produce the greatest event of its kind in the world while raising funds for, and the spirits of, our local communities.”  
The Festival has raised more than $2.4 million for local charities, non-profit organizations and children’s hospitals since The Festival Group and QuickChek came together in 1993. The event has an economic impact of $42.7 million on the state’s travel and tourism and local economies and brings positive recognition to the state through the worldwide media attention it receives.
Tickets offering savings up to 43 percent go on sale at all QuickChek locations on Memorial Day. Tickets and additional information, including sponsorship, crafter and vendor opportunities, are also now available at www.balloonfestival.com
Russ Mensch
Mensch & Company, Inc.
Public Relations & Event Marketing
phone: 201-797-2448

Search Archive »

Browse by Month »

July 2021
June 2021
April 2021
January 2021
December 2020
August 2020
June 2020
May 2020
March 2020
February 2020
October 2019
August 2019
July 2019
June 2019
May 2019
March 2019
February 2019
January 2019
December 2018
October 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
July 2016
June 2016
May 2016
April 2016
February 2016
January 2016
July 2015
June 2015
May 2015
April 2015
March 2015
July 2014
May 2014
April 2014
March 2014
February 2014
July 2013
April 2013
February 2013
January 2013
August 2012
July 2012
June 2012
May 2012
March 2012
February 2012
October 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
December 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
July 2005
June 2005
May 2005
March 2005
February 2005
December 2004