Ken Staats has a broad background in both the marketing and production sides of live events. Developed over the past twenty years, this diverse set of knowledge and skills enables him to bring a unique perspective to his dual role of Vice President of Operations for the company’s lineup of hot air balloon festivals, as well as Vice President of Special Projects for Promo 1’s corporate clients. Staats counts twenty-five outdoor festivals to his list of production credits.
Ken is responsible for all aspects of the safe, efficient and patron-friendly operation of North America’s largest summertime hot air balloon festival – The New Jersey Festival of Ballooning. With well over 160,000 attendees annually, this event effectively becomes, for one weekend, the fourth-largest city in all of the Garden State.
With Promo 1’s consulting arm, his marketing and logistical background allows him to provide Promo 1’s clients and joint venture partners with creative, efficient and cost-effective custom-tailored promotional programs. Promo 1’s roster of past and current relationships include Nice N Easy convenience stores, Commerce Bank, Mass Mutual, TotalTel, Madison Square Garden, Segram’s, Champlain Valley Exposition, Big Bear Supermarkets, and Tedeschi/Li’l Peach Food Shops.
Prior to his current positions, Mr. Staats spent five years with Spectacor Management Group, the world’s largest private management firm for stadiums, arenas, and convention centers. He served as the Director of Marketing for the Kellogg Arena in Battle Creek, Michigan, the Spectrum in Philadelphia, and the Knickerbocker Arena in Albany, New York. Ken holds a B.A. degree in Sociology from Colgate University.