Countdown to festival fun:

The Makers of Listerine Pocket Mist and Pepcid AC Present Family Entertainment

July 12, 2012

For Immediate Release




READINGTON, NJ — As the largest summertime hot air balloon and music festival in North America, the 30th annual Quick Chek New Jersey Festival of Ballooning in Association with PNC Bank offers 39 hours of morning-through-night family entertainment.


In addition to twice daily mass ascensions of more than 100 hot air balloons and a major live concert lineup, the Festival will offer its “Family Entertainment Series” of rising singers, bands and performers presented by the makers of  LISTERINE® POCKETMIST® and PEPCID® AC® to entertain Festival-goers of all ages throughout the July 27-28-29 event at Solberg Airport in Readington.


Concerts scheduled for the Festival’s Main Stage are Blue Sour, Going Dark, Matt Beilis, School of Rock, and Tasting Grace. Performers for the Family Fun Pavilion throughout the weekend include Slim Harrison’s American Roots Music & Kids Jug Band, Dr. Planet and Character Ed by Steve Hennessy.


Attendees will also be able to enjoy product samples of LISTERINE® POCKETMIST® product, with its gentle mist that kills 99% of bad breath germs, leaving you with a cleaner, fresher mouth, and PEPCID® AC® product,which offers uncompromising heartburn relief that can be taken before a meal to prevent heartburn, or provides relief after trouble strikes. It lasts all day or all night, and is available in two different strengths: Maximum and Original.


“We continue to strive to meet the needs and well being of our patrons,” said Festival Executive Producer Howard Freeman. “Our Family Entertainment Series adds to their experience as we offer something for everyone. The availability to have these products on-hand is also a great benefit to our attendees who will be out and about throughout the grounds over the weekend enjoying all that the Festival has to offer.” 


The 30th annual Quick Chek New Jersey Festival of Ballooning in Association with PNC Bank is the largest summertime hot air balloon and music festival in North America with more than 100 hot air balloons and upwards of 165,000 people expected.


The three day Festival at Solberg Airport in Readington, NJ features twice a day mass balloon ascensions; concerts from ‘70s rocker Eddie Money, Motown legend Smokey Robinson, rock and reality TV star Bret Michaels, and teen sensations R5 featuring Ross Lynch from the Disney Channels #1 series Austin & Ally; the ICONic dancers from MTV’s America’s Best Dance Crew; a nighttime balloon glow where balloons are inflated and lit up like giant lanterns; fireworks; family entertainment and children’s amusement rides; the Trinitas Regional Medical Center “Running with the Balloons 5K Race and Family Fun Run presented by Gatorade G Series; and hundreds of arts and crafts and food vendors.


The Festival has been named one of the Top 100 Events in North America five times by the ABA and the No. 1 Thing to Do in New Jersey in 2012 by New Jersey Monthly magazine.


To see the complete schedule of “Family Entertainment Series” events or to purchase tickets please visit www.balloonfestival.com.





Russ Mensch

Mensch & Company, Inc,

Public Relations & Event Marketing

phone: 201-797-2448

email: [email protected]